We create meaningful lifestyle brands that are engineered for the future and fueled by powerful influencers and creators.
What We Do
Create. Monetize. Scale. Advocate.
Our Approach
We build, manage, and empower diverse lifestyle brands in partnership with leading influential personalities and creators. Our social listening expertise allows us to hone in and procure creator talent that will become an authentic joint venture partner in organically building our IP. We leverage our vast network to align our brands with best-in-class manufacturers and suppliers. Each brand is nurtured with strategic initiatives to maximize long-term value while raising awareness and purchasing consideration.
Mission
+ Vision
Our mission is to empower brands through authentic connections and purposeful advocacy, fostering impactful collaborations with influential creators to redefine and build brands for the next generation.
01
To Be the Leading Creator Led Brand Incubator
02
Build Valuable Brand Equity
03
Leverage Technology and Data to Drive the Consumer Experience
04
Cultivate Community and Purpose Through Advocacy
Our Purpose
We Are
Creator & Content Led
Advocacy Brands transforms brand building in the digital age by empowering brands through authentic connections and purposeful advocacy. We collaborate with influential creators and leverage expertise in brand building, licensing, management, and marketing to create brands that deeply resonate with audiences.
We Are
Purpose Driven
At the heart of our approach lies a commitment to meaningful advocacy. We go beyond traditional brand building by infusing each brand with a powerful advocacy component. We amplify voices that matter through strategic partnerships and innovative campaigns, making a real difference in the world.
We Are
Advocates of Change
We believe in brands' potential for social impact, crafting engaging narratives guided by integrity, creativity, and innovation. Our focus is on sustainable, purpose-driven brands to inspire positive change and leave a lasting legacy.
Our Experience
+50
Brands the Team has Built, Developed and Managed
+$20B
Generated in
Retail Sales
+500
Licensees, Manufacturers
and Partners Worldwide
+80
Years of Collective Brand Building Experience
The Team
Led By Dedication & Experience
The Advocacy Brands team is comprised of passionate, talented, and tenured individuals who are committed to delivering excellence in everything they do. They strive to build meaningful brands with integrity while making a positive impact on the world.
Co-Founder | CEO
Dari Marder
Dari Marder helped build the second-largest licensing company in the world, Iconix Brand Group. As Chief Marketing Officer, she led global branding for some of the most recognizable consumer brands in the fashion, home, entertainment, and consumer electronics space, as well as the development of celebrity brands, including Madonna's brand, Material Girl. Marder's award-winning marketing campaigns have garnered billions of media impressions. Her passion lies in fusing strategic creativity with powerful celebrities and creators that resonate across all platforms and drive retail success. Marder is also an investor in and adviser to leading digital media and entertainment platforms that target Generation Z.
Co-Founder | COO
Rodney Hutton
Rodney Hutton is a multifaceted business executive with over 25 years of experience building and managing a wide spectrum of business enterprises. He is a veteran entrepreneurial merchandising, marketing, and licensing executive who has worked in pivotal leadership roles for some of the world’s most successful and iconic companies, including Ralph Lauren, Giorgio Armani, Karl Lagerfeld, Ethan Allen, and Iconix Brand Group. Rodney’s passion for scaling businesses by harnessing and driving change makes him an agile and effective business leader in today’s disruptive marketplace.
Chief Merchandising Officer
Mia Rothstein
Mia Rothstein is an accomplished and entrepreneurial executive with over twenty years of experience in successfully launching and leading lifestyle brands. She specializes in product development, marketing, and brand building, demonstrating a deep understanding of consumer needs and market trends in her work. Mia previously served as the SVP of Brand Management at Anne Klein and played a pivotal role at Marquee Brands as SVP, Head of Global Brand Merchandising. Before that, Mia was the Vice President of Brand Management at Iconix Brand Group, overseeing a diverse portfolio of twelve brands. Her career began in specialty retail, where she held roles in buying and product development at the Aldo Group, Vince Camuto, and Steve Madden.
Our combined experience includes owning and creating leading global brands, generating over $20 billion in collective retail sales. Our expertise spans across sectors, including fashion, sports, home, consumer electronics,
and entertainment.
